Color and Calibration . . .
Tuesday, October 5th, 2010
As any good digital photographer knows, the color and brightness varies from monitor to monitor. That is why it is very important for a pro photographer to have a professional-style monitor to go along with all that other special and expensive equipment, along with a method of color calibration that is not subjective.
Some would argue most monitors are great these days. Even inexpensive ones. The truth is that most low-cost monitors have too bright a back light and cannot be accurately corrected. A light pink, light yellow, or even light green color will be blown out in a print. I don’t think you would want green concrete in your final image of your new building (unless the concrete really is green).
There are different technologies at work in different types of LCD flat-screen monitors. Some are better suited to gaming and can be low-cost. Some are better suited to image editing, and tend to be expensive. At We Shoot, we go for the latter type. We want to do our best at getting accurate color and density for printing, and for online images for our clients. We create architectural, industrial, product, food, and engineering photography for a diverse group of business entities. Printers have told our clients that they are happy with our work because it makes their work easier.
We are currently employing a software- and hardware-based solution to color correction on a regular basis. Our system reminds us of when our display should be corrected to keep our system at tip-top readiness. Our display is color-matched to the sensor system and w as purchased as a matched set.
We feel that our clients are the most important people in the world, and they deserve nothing less than the best. We show it in our photographs, and our dedication to excellence.
-Gary Silverstein
