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Posts Tagged ‘strobes’

We Shoot Photography Of The Day For 8/5/2019

Monday, August 5th, 2019

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Seattle Product Photography by We Shoot

 

Seattle Product Photography by We Shoot

Balcar Monobloc 2 Studio Strobe Control Panel. Seattle Product Photography by We Shoot.

Tags: 1200, Balcar, equipment, flash, monobloc, pack, photo, photograph, photographic, strobe, strobes, studio, watt-seconds, ws
Posted in Information, Lighting, Marketing, Photographs, Images | Comments Off on We Shoot Photography Of The Day For 8/5/2019

Bracketing with Studio Strobes . . .

Friday, February 15th, 2013

Product and other forms of commercial photography sometimes require the use of strobes.  Strobes usually provide daylight color balance which helps with architectural photography as it allows a burst of light to light up a room, and use a time exposure to get the (daylight) scene outside a window so it looks like we see it.  Otherwise, the sunlit exterior is blown out, or in some instances, it can look darker and drearier than the interior, if it is overcast outside.  In the case of product, studio strobes are the powerful cousins of your on-camera strobes, and offer many advantages over the smaller units.

First, studio strobes are usually way more powerful, as they use very large batteries, 110v inverters, or wall socket power.  Second, they are portable and don’t have to be mounted on the camera, and give a more pleasing look as they don’t “flat-light” the subject and can be made to mitigate heavy shadows.  They are designed to work with many different accessories from umbrellas to soft boxes.  They can use many different types of wireless triggers.  They can generate more than enough light to shoot at tight apertures, allowing for deep depth of field.  In product and architecture, I find that shooting with small apertures (f11 to f16) allows me to get everything sharp and in focus.  If it is sharp in my original image, I can always create a shallow depth of field look in photo-editing software.  However, the reverse is not true.  Really soft images cannot be brought back into sharp focus even with the best of software.

All of the studio strobes I have used work with totally manual settings.  I usually set my camera on a tripod at f11 to f16 at 1/100th of a second or slower.  The strobe light burst lasts for a very short time.  This eliminates most movement, but how do I bracket under those conditions, since I don’t want to change either the shutter speed or aperture once I start shooting?  The answer is in the manual controls of the studio strobes.  Once I get my best-looking exposure of all elements by shooting and rechecking the image, I plan on shooting a series of images bracketed on either side of that exposure by working the slides or dials on my equipment, usually in half-stop increments.  I may be using as many as 3 or 4 lights at different angles, and each will need to be adjusted individually for each exposure.  This gives me the same object at the same depth of field at the same shutter speed from a dark exposure to an overblown exposure.  Why would I want to do this?  I can then pick and choose the best exposed parts of the object or room and using an editing program, such as Adobe Photoshop, I assemble them to make a perfectly exposed object with detail where it needs to be without any noise.  I can also make an HDR image from all the exposures, if that gets me a better-looking image.

Being a commercial photographer means getting the best satisfactory image for your client.  A commercial photographer having the right equipment and expertise means leaving very little to chance.

– Gary Silverstein

We Shoot

We Shoot is a commercial product, food, industrial, and architectural photography team based in the Seattle area.

Tags: architectural, bracketing, commercial, edit, flash, flat-light, flat-lit, food, hdr, industrial, lighting, off-camera, on-camera, photography, Photoshop, product, shadow, software, strobes, studio strobes
Posted in How To, Learning, Tips | Comments Off on Bracketing with Studio Strobes . . .

One Cool Picture

Saturday, June 26th, 2010

As I sit here, an old friend comes to mind.  A camera repairman in Los Angeles.  Whenever I had any trouble with a camera, I’d go to Marvin.  He may have been around fixing cameras for Ansel Adams back in the day, as far as I know.  He knew everything – and I mean everything – about cameras and their operation.  I often think of how great he was at his job in his off-the-beaten-path repair shop, and how so many people weren’t aware of his business, and didn’ t know of his talent.

I knew another talented professional – an auto repairman – who got lost in the shuffle because of his far-out location.  His customers relied upon him every time they needed a repair.  On occasion, they’d mention him to a friend, but in this busy world many of us neglect to talk of such things to others and, like so many professionals, this repairman had days when no business came in, as was the case with my camera repairman.

One day, I got a call from the auto repairman requesting I take a photograph of him to accompany a newspaper ad about his business.  I suggested an image of him working over a car engine, and even though many newspaper ads don’t work, this one did.  People shuffle through their paper and flip through their magazines.  They barely take notice of their trade periodicals, oftentimes not even noticing the articles, let alone the ads.  Why did this one work?  I’d like to think it was because of this picture, and maybe it was.  New customers responding to the ad would mention it when they called for an appointment or when they came in to see him.  “What a cool picture!”  And as they got to know him, they’d say, “watching you work on my car reminds me of that newspaper photograph.”  Apparently the image seemed to say to them, “I care about what I’m doing.  I care about doing a good job.”

In the case of this wonderful automotive technician, they were right.  This mechanic cared, just like my camera mechanic cared.  Did the photo say that to the people who responded to the ad?  Apparently so.  Looking at it from that viewpoint, it’s not necessarily advertising that brings in the work, but the kind of advertising.  In this case, advertising with photography.  (An interesting anecdote:  no customer seemed to recall that the photograph was accompanied by an ad, even though it obviously was since it brought the new customer to his business, but the picture was what stood out.)

What made the image work?  Was it the sparkle in his eye – made even more luminous by our professional strobes?  Was it the highlight on his wrench – made even more powerful with my assistant’s precise positioning of the mechanic’s hand?  Whatever it was, without the picture, the ad in this case may not have even been noticed.

There are many professionals like these two mechanics.  Do you know of some?  If so, reach out to them.  Tell everyone about them.  Hey, even better.  Take his or her picture.  A good one . . . shot with care.

 – Dione Benson

Tags: ad, advertisement, advertising with photography, ansel adams, auto mechanic, auto repair, camera, photograph, picture, referrals, repair, strobes, technician
Posted in Marketing | Comments Off on One Cool Picture

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