Your Business Video
Tuesday, June 2nd, 2015
If your website is 50% more likely to appear on the first page of search engine results if it includes video, would you say, “let’s buy a video camera?” or “let’s call a professional videographer?” Since utilizing video for your website appears to be a sound business investment, either answer is good. But, which one is better?
That depends upon your day-to-day priorities. If you choose the former – buying a video camera (or using one you already have) – can you open up time in your day to create the layout, storyboard the shoot, set up lighting and camera equipment, do the shoot, conduct the interviews, edit the video (including researching music, creating graphics, transitions), and place the video on your website, YouTube, and other online sites? If so, doing it yourself is the way to go.
So, before you do all of the above – and you definitely have the time – be sure you are confident the video will be just what you want from this personal endeavor. Study the process fully, create the exact story you want to tell, and pick up that camera and shoot! Or should I say, “experiment.”
Otherwise, consider the latter – calling a professional videographer. Placing the process into the hands of a professional may well be the very best use of your time – and your budget. Personal experimentation may be just that, an experiment.
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Dione Benson
6.1.2015
