Multi-Tasking Your Employees Appropriately
Tuesday, January 30th, 2018
Grabbing my attention this week was an article on marketing tactics to utilize in the New Year. Especially forthcoming was hiring a professional photographer versus utilizing mediocre photography. “Mediocre photography?” you ask. “Where can I get this?” Well, a couple ways, but today let’s address using an employee who just happens to have a camera.
“I’ve heard George has a camera, and Becky just loves taking pictures. Let’s go talk with them.” Sounds great, right? But let me suggest a few important questions of George and Becky. George has a cool, new high-megapixel digital camera – but does he have a backup camera if his cool, new camera fails? Becky has an “eye” for shooting – but does she understand the nuances of shooting the images you need? Appropriate lighting? Backup lighting? Well versed in lighting? An expert in making your product pop? High-quality professional lenses? “Becky? George?”
And one more thing. Are George’s or Becky’s daily responsibilities so unimportant that either of them can provide the number of hours needed for a successful shoot? “But we can have them come in on the weekend or evenings to do their day job. Think of what we’ll save in not hiring a professional!”
If this has made you stroke your chin reflectively, inspiring you to say, “Why don’t I hire a pro?” you’re on the right path. And the first step is to find people who listen and contribute to the conversation effectively and aren’t thinking of the “other job” being neglected at their desk. A professional who puts you and your business first.
– Dione Benson
